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N0KFQ > TODAY 02.03.14 18:01l 47 Lines 2115 Bytes #999 (0) @ WW
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Subj: Today in History - Mar 2
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Sent: 140302/1557Z 14213@N0KFQ.#SWMO.MO.USA.NA BPQK1.4.58
Mar 2, 1966:
Ford celebrates 1 millionth Mustang
On this day in 1966, in Dearborn, Michigan, the Ford Motor
Company celebrates the production of its 1 millionth Mustang, a
white convertible. The sporty, affordable vehicle was officially
launched two years earlier, on April 17, 1964, at the World's
Fair in Flushing Meadows, New York. That same day, the new car
debuted in Ford showrooms across America; almost immediately,
buyers snapped up nearly 22,000 of them. More than 400,000
Mustangs were sold within that first year, exceeding sales
expectations.
The Mustang was conceived as a "working man's Thunderbird,"
according to Ford. The first models featured a long hood and
short rear deck and a chassis based on the compact Ford Falcon.
The Mustang was available in a hardtop, coupe or convertible and
carried an average price tag of about $2,300. Ford general
manager Lee Iacocca, who became president of the company in
October 1964 (and later headed up Chrysler, which he was credited
with reviving in the 1980s) was involved in the Mustang's
development and marketing. The car's launch generated great
interest: The Mustang was featured on the covers of Newsweek and
Time and the night before it went on sale, the Mustang was
promoted in commercials that ran simultaneously on the three
major television networks. One buyer in Texas reportedly slept at
a Ford showroom until his check cleared and he could drive his
new Mustang home. The same year it debuted, the Mustang appeared
on the silver screen in the James Bond movie "Goldfinger." A
green 1968 Mustang GT was famously featured in the 1968 Steve
McQueen action movie "Bullitt." To date, Mustangs have appeared
in hundreds of movies.
Within three years of its debut, approximately 500 Mustang fan
clubs had cropped up. In 1999, in honor of the Mustang's 35th
anniversary, the U.S. Postal Service issued a stamp commemorating
the original model. Over the decades, the Mustang has undergone
numerous evolutions and remains in production today.
73, K.O. n0kfq
N0KFQ @ N0KFQ.#SWMO.MO.USA.NA
E-mail: kohiggs@gmail.com
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